As part of a 3-person team I had the opportunity to help create a greeting card line based on award-winning author Max Lucado’s work. Our team developed the line with the goal of bringing modern, real-world language and sentiment to a product category (greeting cards) that was struggling to remain culturally relevant. The Max Lucado line was an important turning point in the product offerings for DaySpring Cards.

Project scope: Brand Analysis, Research, Design, Art Direction.